This project was refreshing their logo with delightful and inviting way to attract both their loyal customers and new generations.
The new and distinctive packaging redesign for Peet's Coffee & Tea keeps the coffee and tea fresher and clarifies the type of blends more effectively. The window in the package reveals the color and quality of grind underlining their signature artisan hand roasting processes.
Featured in Student Design chapter of Chois Package vol.5, Chois Publishing. It also was featured on AIGA Member Gallery and Packaging Design Served from Behance Network.