Client: Gentlemen's Footwear
Gentlemen's Footwear is an online shoe retail. They are selling hand-made gentleman shoes and accessories for men. We wanted the logo has delicate yet bold and masculine image. The monogram of GF indicates the high quality craftsmanship of the product with elegant and luxurious look. The emblem is shaped as a heel of the man's shoe, so that shows more masculine image of the brand. Adding stitch line onto the emblem highlights the details of the product.